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Marketing Your Small Business (How to Make the Phone Ring)

My first significant startup experience was in the mortgage business. The timing was great – 2002. I had a lot of confidence in my ability to think well, structure the operations efficiently, and motivate people. Some of that confidence was well-placed, some was a bit over the confidence-delusion divide. But, I think we (I had a great partner) had enough stuff (knowledge, experience, timing, whatever) to do well in that business at that time.

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