You’ve got this great startup idea and you are sharing it and getting feedback but then someone asks “If it’s such a good idea, why isn’t someone else already doing it?” You pause. Makes sense. It’s a great idea. There must be some problem, some hurdle you can’t overcome. Is this REALLY a great startup idea? Will it make a great business? If it really were such a great idea, surely someone would already be doing this, right? Wrong. At least, oftentimes wrong. It’s always tempting to think all the great startup ideas are taken or that they should be. But, that’s simply not the case.