Thinking of an Idea for a New Startup: Focus on One Niche


There’s a great show on CNBC and it’s called “The Profit” Marcus Lemonis will go out and buy failing or struggling businesses and help turn them around. One of my favorite episodes is when he goes to a silk screen printing shop and the entrepreneur of this company has a huge facility which houses not only the printing company in there but he also owns and is trying to run a basketball court, batting cage, coffee shop, pizzeria all for the use of his customers.

In the entrepreneur’s mind he has this vision that once his customers come in for printing, they will want to have coffee or something to eat or bat a few balls or shoot some hoops. This is a recipe for disaster.

When you are thinking up ideas for a startup business you need to focus on one thing only. Focus on one business only. When you try to be all things to all people you run the danger of becoming nothing for anyone. Less is More could not be more true when it comes to being a successful business owner.

Some of the best business focus quotes come from Steve Jobs. Steve Jobs instilled in his company the need to stay focused on doing only what you do best. “It’s easy to add … it’s hard to stay focused,” he said. “And so the hardest decisions we make are all the things not to work on.”

Steve Jobs once said “People think focus means saying ‘yes’ to the thing you’ve got to focus on. But that’s not what it means at all. It means saying ‘no’ to the hundred other good ideas that there are. You have to pick carefully.”

You will find the most successful entrepreneurs start one business….maybe 2 at the most. This business focus strategy is followed by some of the most successful businesses in the world.