The Lean StartUp Method | Minimally Viable Products
There’s a great book that was written 2011 that really changed the conversation in respect to startups and the way they should go to market.
The book was written by Eric Ries and is called
“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business,”
It’s a great book but kind of long so I am going to simplify it and give you a very quick summary. The key take away is if you are launching a startup particularly if you are making a piece of technology such as software and your not really sure if the market wants what you are building. Obviously you think it is a great idea and that there will be a market for it.
Don’t spend 3 years behind closed doors making it perfect, giving it every bell and whistle you think it should have. No. What you need to do is go to market as quickly as possible.
What is MVP? Or Minimally Viable Product comes out of the lead startup. In other words, get the minimally viable product or the basic thing to into the market that can prove what you are offering can solve the customers problem or fulfill a need.
Hear what the customers have to say. Listen to Feedback. Iterate. Change. And then get the product back out. That’s the idea. A great idea. The sooner you can get market feedback and actual people using your product the better.